LV is increasingly using social media to engage with their fans. At the beginning of this year, LV had posted videos on its Facebook page with links provided to invite consumers to visit their online magazines. Several videos were posted since the start of the year and they all acted as a sort of “teaser” or “invitation” to the online magazines which reveals the full story of the topic they were on, which may range from a snippet of LV’s shoes history and characteristics, to the introduction of a new product such as the Air Balloon Bag Charm.
* MEC POV: Rather than just selling the benefits of the products itself, LV opens up an outlet which lead consumers into discovering bits and pieces of LV as a brand and not just a product line. This should be considered a pretty effective campaign as it led the consumer to the level of “interest” in the brand as a whole, from the designer to the product itself and not just a superficial level of vanity.
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FULL ARTICLE FROM LUXURY DAILY
